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Second Chapter
Properties

Privacy Policy

Effective date: January 1, 2025 • Last updated: 2025

This Privacy Policy describes how Second Chapter Properties LLC ("we," "us," or "our"), a real estate investment company based in Houston, Texas, collects, uses, and protects information you provide when you visit our website or contact us about your property. If you have any questions, please call us at (346) 770-2102 .

By using this website or submitting our forms, you agree to the data practices described in this policy.

Information We Collect

From Our Contact / Seller Lead Form

When you fill out our seller lead form, we collect the following information you voluntarily provide:

  • Full name
  • Phone number
  • Email address (optional)
  • Property address
  • Your situation (e.g., foreclosure, inherited, divorce)
  • Preferred closing timeline
  • Any additional details you include in the notes field

From Our Cash Buyer / Investor Form

When you sign up for our cash buyer network, we collect:

  • Full name
  • Email address
  • Phone number
  • Preferred market area (county)
  • Price range and property type preferences

From Analytics and Tracking Tools

We use the following third-party analytics and tracking services on this website. Each tool may collect information automatically when you visit our site:

  • GA4 (Google Analytics 4): Collects anonymized data about page views, session duration, traffic sources, and user behavior. GA4 uses cookies to distinguish users and sessions. Data is processed by Google in accordance with Google's Privacy Policy.
  • GTM (Google Tag Manager): Manages the deployment of analytics and marketing tags on our site. GTM itself does not collect data directly, but activates other scripts (including GA4, Meta Pixel, and others) based on triggers we define. Tags are loaded via a container ID loaded from our environment variables.
  • Meta Pixel (formerly Facebook Pixel): Tracks page views and form submission events for ad retargeting and conversion measurement on Facebook and Instagram. Meta Pixel uses cookies to match your browser to Meta's advertising platform. Data is processed by Meta Platforms, Inc. in accordance with Meta's Privacy Policy.
  • CallRail: Tracks phone calls that originate from our website using a technique called Dynamic Number Insertion (DNI). When the CallRail script is active, the phone number displayed on this website may be dynamically replaced with a tracking number assigned to your session. Calls to that number are tracked and recorded for quality assurance and marketing attribution purposes. Data is processed by CallRail, Inc. in accordance with CallRail's Privacy Policy.

How We Use Your Information

We use the information we collect to:

  • Contact you about your property and follow up on your inquiry
  • Evaluate your property and prepare a cash offer
  • Communicate with you throughout the transaction process
  • Send deal flow notifications to investors on our cash buyer list
  • Improve our website content and marketing based on aggregate analytics data
  • Measure the effectiveness of our advertising campaigns

Do We Share Your Information?

We do not sell your personal information. We do not share your contact information with third-party marketers. We may share your information in the following limited circumstances:

  • Title companies and closing agents: If we enter into a purchase agreement with you, we will share necessary information with the title company handling the closing. This is required to complete the transaction.
  • Analytics service providers: Aggregated and anonymized usage data is processed by Google (via GA4 and GTM) and Meta (via Meta Pixel) to help us understand how our site is used. These providers operate under their own privacy policies.
  • CallRail: Call recordings and call attribution data may be stored and processed by CallRail for quality assurance and marketing analytics.
  • Legal compliance: We may disclose information if required by law or a valid legal process.

Cookies and Tracking

This website uses cookies and similar tracking technologies deployed by our analytics and advertising partners:

  • GA4 sets cookies (such as _ga and _ga_*) to distinguish unique users and measure session behavior over time.
  • GTM manages tag deployment. The GTM container may set or access cookies on behalf of activated tags.
  • Meta Pixel sets cookies (such as _fbp and _fbc) to measure ad effectiveness and enable retargeting on Meta's advertising platforms.
  • CallRail uses cookies to attribute phone calls to the specific website session and marketing source that drove the call.

You can opt out of cookies by adjusting your browser settings. Note that disabling cookies may affect certain website functionality. To opt out of Google Analytics tracking across all websites, you can use the Google Analytics Opt-out Browser Add-on. To manage your Meta advertising preferences, visit Meta's Ad Preferences.

Your Rights

You have the right to:

  • Request a copy of the personal information we hold about you
  • Request deletion of your personal information from our records
  • Opt out of marketing communications at any time

We do not sell personal information. Texas residents may have additional rights under Texas data privacy law, including the Texas Data Privacy and Security Act (TDPSA) when applicable. To exercise your rights, contact us using the information below.

Data Retention

We retain form submission data for as long as necessary to follow up on your inquiry and, if a transaction occurs, as required for legal and accounting purposes. If no transaction occurs and you request deletion, we will remove your information from our records within a reasonable time. Analytics data retained by Google and Meta is governed by their respective data retention policies.

Children's Privacy

This website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we handle your information. Continued use of the website after a policy update constitutes your acceptance of the revised policy.

Contact Us

If you have any questions about this Privacy Policy or want to exercise your data rights, please contact us:

  • Company: Second Chapter Properties LLC
  • Location: Houston, TX
  • Phone: (346) 770-2102